Curated by Lund Group · London
Frieze London + Frieze Masters 2026 · 14 — 18 October 2026 · The Regent's Park · London · United Kingdom
Two fairs, a city of galleries and five days that move quickly. We arrange the flying, the cars, the stays, the appointments and the evenings — so the week is spent looking, not organising.
14 — 18 October 2026
The Regent's Park
London · United Kingdom
Two fairs · One park
The week
Frieze London and Frieze Masters take place in The Regent's Park from 14 to 18 October 2026. Around them, London's galleries, museums, auction houses and private views run at their own pace, in Mayfair, St James's, Fitzrovia and the East End.
Lund Group works quietly in the background: private aviation into the London airports, chauffeurs held for the day rather than the journey, a stay chosen for its distance from the park, appointment requests placed with galleries and advisers, and dinner tables that allow a conversation.
We are a private travel and concierge company. We are not the fair, not a gallery and not an art dealer. Everything we place on your behalf is a request, confirmed only when the gallery, adviser, hotel or operator confirms it.
Day by day
Tuesday 13 October
Flights into Farnborough, Luton, Biggin Hill or Northolt, chauffeurs on arrival, check-in and a quiet first evening. Preview and private view attendance is subject to the invitations you hold.
Wednesday 14 October
Frieze London and Frieze Masters open in The Regent's Park. Cars held nearby, appointment requests scheduled with gaps between them, lunch reserved close to the park.
Thursday 15 October
Mayfair and St James's gallery appointment requests, museum viewing, introductions to independent art advisers where useful, evening dinners.
Friday 16 October
Return visits to works under consideration, auction house viewing where sales coincide, private shopping or styling appointments if wanted.
Saturday 17 — Sunday 18 October
Quieter hours at both fairs, the sculpture displays in the park, weekend London, and departures arranged around your last appointment.
Fair opening hours, preview days and programmes are set by the organisers and may change. We confirm the published schedule when we plan your days.
Contemporary
The contemporary fair, in The Regent's Park, with galleries from across the world and dedicated curated sections. We arrange the day around it: arrival time, cars held, a table nearby, and appointment requests spaced so nothing is rushed.
Historical
Historical material — antiquities through to the late twentieth century — presented in the same park, a short walk from the contemporary fair. Collectors frequently split the week between the two; we plan the days so both are seen properly.
Plan both fairsThe Regent's Park
Large-scale works are shown outdoors in The Regent's Park during the fair period. It is the calmest hour of the week, and worth an early morning with a car waiting rather than a taxi to find.
Arrange an early morning
Access
Fair entry, previews, private views, VIP programmes and gallery dinners are controlled by Frieze, by individual galleries and by their own invitation lists. We do not sell or promise them. What we do is place requests on your behalf, use established relationships where they exist, and tell you plainly when something is unlikely.
What we can place for you
Galleries
London's gallery districts are the reason many collectors travel this week. We build a route through them and place appointment requests in advance, with a driver who understands that a viewing can run long.
Request gallery appointmentsThe highest concentration of blue-chip galleries in London, walkable between appointments and close to most Palace hotels.
Historical material, old master dealers and the auction houses — natural territory for a Frieze Masters week.
Contemporary programmes at a smaller scale, and a short car journey from The Regent's Park.
Younger galleries and artist-run spaces in Shoreditch, Bethnal Green and Hackney. Best grouped into one afternoon.
Museums and institutional exhibitions, useful for the quieter half of a fair day.
Major institutional shows on the river, easily paired with an early dinner.
Independent expertise
If you would like independent advice before committing to a work, we can introduce established art advisers, acquisition specialists, conservators, shippers and insurance brokers. Lund Group does not advise on works, does not value art and does not take a position in any transaction. Terms are agreed directly between you and the specialist.
Request an introductionConfidential
Sharing a little about what you collect helps us place better appointment requests and introduce the right adviser. It is optional, held in confidence, and never shared with a gallery without your agreement.
Private aviation
Fair week concentrates arrivals into a small number of days. We arrange charter through vetted operators, with the airport chosen for your journey into central London rather than for convenience on paper.
Farnborough
Dedicated business aviation airport south-west of London, popular for its handling and privacy.
London Luton
North of the city, with strong private terminal facilities and quick access toward Regent's Park.
Biggin Hill
South-east London, useful for shorter European sectors and helicopter connections.
London Northolt
West London, subject to slot and permission availability.
London City
Closest to the centre for suitable aircraft types, subject to operational approval.
Frequently requested routes
Private aviation
Where to stay
Fair week is one of the busiest weeks in the London hotel calendar. We recommend by proximity and temperament rather than by name-dropping, and request rooms, suites, residences or a private house depending on the size of the party.
Rates and availability are confirmed by each property. October in London books early; the sooner we ask, the better the room.
Request a stayMobility
The single most useful thing during fair week is a car and driver held for the day. Appointments overrun, weather changes, and works are sometimes seen twice.
Private shopping
Jewellery and watch appointments, tailoring, private salon visits and personal styling can be requested for the quieter half of a day. All appointments are subject to each house's own confirmation.
Request an appointmentAfter the fair
Dinner during fair week is part of the week's work. We reserve tables where a conversation is possible, request private dining rooms, and can put a car outside for the whole evening.
Private members' clubs admit guests under their own membership rules. We can submit a request; we cannot grant access.
Reserve an evening
The list
A short, non-exhaustive set of things worth an hour during fair week. Programmes change; we confirm what is open when we plan your days.
Both fairs and the outdoor sculpture displays, best in the first hour of the day.
A dense afternoon on foot, with the car following rather than parked.
Viewing rooms, historical dealers and a slower pace than the fairs.
Major institutional exhibitions, requested at quieter times where the museum allows.
Younger programmes and artist-run spaces, grouped into one journey.
A country house, a sculpture park or a private collection, two hours from the city by car or helicopter.
Bespoke itineraries
Three days · collector
Five days · family or group
Galleries · family offices · brands
We also work for the other side of the fair: teams arriving to work rather than to buy. Group aviation, staff and client transport, hotel blocks, client dinners, private meeting space and discreet security coordination.
Corporate conciergeLate requests
Late requests are normal during fair week. Tell us the date, the number of people and what matters most — flying, the stay, the car or the appointments — and we will tell you honestly what is still possible.
Private request
Questions
Elsewhere with Lund Group
Lund Group is an independent private travel and concierge company. We are not affiliated with, endorsed by or acting on behalf of Frieze, Frieze London, Frieze Masters, The Royal Parks or any gallery, auction house or institution named or implied on this page.
Fair admission, preview and private view access, gallery appointments, works offered and prices are determined solely by the fair organisers, galleries and their representatives. Nothing on this page constitutes an offer of access, a guarantee of availability or art advice.
Aircraft, helicopters, vehicles, hotels, residences, restaurants, clubs and specialists are provided by independent third parties. All arrangements are subject to availability, confirmation, applicable rules and, where relevant, operator, airport, property and club approval.
Dates and locations shown reflect information published for 2026 and may be changed by the organisers.
