01
Barchettas on the Lake
Lightweight open racing cars that capture one of the most evocative periods in post-war motorsport.
ST. MORITZ · 29–30 JANUARY 2027
The I.C.E. St. Moritz 2027
Rare automobiles. A frozen lake. Two extraordinary days in the Engadin.
Experience one of the world’s most distinctive automotive gatherings with a journey arranged around you — event access, premium hospitality, private aviation, five-star accommodation, chauffeurs and LUND GROUP concierge.
29–30 January 2027 · Lake St. Moritz · Switzerland
All tickets, hospitality and services are subject to live availability and written confirmation.
THE INTERNATIONAL CONCOURS OF ELEGANCE
Elegance, below zero.
For two days, the frozen Lake St. Moritz becomes the stage for some of the world’s most significant automobiles.
Collectors, designers, enthusiasts and international guests gather in the Engadin for a concours unlike any traditional automotive event.
Friday is dedicated to the static International Concours of Elegance, bringing guests close to the selected cars.
Saturday transforms the lake as the automobiles take to the ice for the dynamic programme and free laps.
LUND GROUP can coordinate the complete journey around the event — from your arrival in Switzerland to your final departure.
29–30 January
2027 dates
St. Moritz
Switzerland
Frozen Lake
The event’s natural stage
2 Days
Static + Dynamic Concours
FRIDAY · 29 JANUARY 2027
The cars, up close.
The first day centres around the static International Concours of Elegance.
From the morning, the selected automobiles are displayed on the frozen lake, giving guests the opportunity to experience their design, history and engineering at close range.
Also scheduled around the day are unveilings, displays, activities and the first awards of the weekend.
Indicative programme
- 09:00
- The I.C.E. Village opens
- From 09:30
- International Concours of Elegance — static display
- Throughout the day
- Unveilings, displays and activities
- Afternoon
- Awards
- 16:30
- Lake programme concludes
Programme remains subject to organiser updates and weather conditions.
SATURDAY · 30 JANUARY 2027
When the ice comes alive.
Saturday is the dynamic day.
The concours cars move from static works of automotive art to machines in motion, taking to the frozen surface of Lake St. Moritz.
The day concludes with the principal awards of The I.C.E. St. Moritz.
Indicative programme
- 09:00
- The I.C.E. Village opens
- From 09:30
- International Concours of Elegance
- During the day
- Free laps on the lake
- Afternoon
- Hero Below Zero · Spirit of St. Moritz · Best in Show
- 16:30
- Lake programme concludes
Programme remains subject to organiser updates, ice conditions and weather.
THE CONCOURS
Five expressions of automotive history.
2027 categories
02
Concept Cars & One Offs
Prototypes, concepts and extraordinary one-off creations built to explore what automotive design could become.
03
Racing Legends
Competition cars whose engineering, liveries and performances helped shape motorsport history.
04
Early Stars
Automobiles built up to 1955, tracing the first decades of automotive innovation and design.
05
Icons on Wheels
Landmark automobiles from 1956 through the early 1980s that helped redefine design, luxury and automotive culture.
YOUR ACCESS
Choose how you experience The I.C.E.
Event Access
Explore available admission options for Friday, Saturday or the complete event.
Premium & VIP Hospitality
Request premium hospitality and enhanced event access where officially available.
Complete St. Moritz Package
Event access combined with hotel accommodation, private transfers and concierge.
Corporate & Private Groups
Bespoke arrangements for families, collectors, brands, family offices and corporate groups.
Ticket categories, hospitality inclusions, inventory and pricing are confirmed individually at the time of enquiry.
PRIVATE AVIATION
Arrive above the Alps.
LUND GROUP can coordinate private aviation around your St. Moritz stay, selecting the most appropriate airport and aircraft according to your route, passenger count and operational conditions.
For suitable operations, Samedan provides the closest private aviation access to St. Moritz.
Alternative arrival strategies can also be arranged through major Swiss airports with onward ground or air transfers depending on operational and weather conditions.
Popular requests
- Monaco / Nice → St. Moritz
- Paris → St. Moritz
- London → St. Moritz
- Geneva → St. Moritz
- Milan → St. Moritz
- Dubai → St. Moritz
- New York → St. Moritz
See also private jet charter to Switzerland, Nice and Monaco.
Request a Private Jet
ST. MORITZ
Your address for the weekend.
Demand around The I.C.E. is concentrated and premium accommodation can become limited quickly.
LUND GROUP sources suitable options according to your preferred hotel category, room configuration, party size and length of stay.
Palace Hotels
St. Moritz’s landmark luxury addresses for guests who want the full atmosphere of the weekend.
Five-Star Hotels
Premium properties selected according to location, availability and room requirements.
Private Residences
Apartments, chalets and residences for families or groups seeking additional privacy and space.
Extended Engadin Stay
Combine The I.C.E. with skiing, wellness, private dining or additional days across the Engadin.
ON THE GROUND
Every movement, coordinated.
Airport transfers, event movements and dinner reservations become significantly easier when one team controls the schedule.
LUND GROUP can coordinate:
- Airport transfers
- Dedicated chauffeur
- Luxury SUVs
- Executive vehicles
- VIP vans
- Multi-vehicle group movements
- Hotel ↔ event transfers
- Driver on standby
- Luggage coordination
BEYOND THE LAKE
St. Moritz, curated privately.
The I.C.E. is only part of the weekend. Our concierge team can build the surrounding itinerary around your preferences.
- Private dining
- Après-ski
- Skiing
- Spa & wellness
- Private shopping
- Nightlife
- Art
- Restaurants
- Private events
- Collector experiences
- Chauffeurs
- Luxury shopping
Tell us what matters to you. We coordinate the rest around the confirmed availability of St. Moritz during one of its most sought-after winter weekends.
FOUR DAYS IN ST. MORITZ
One journey. Every detail connected.
Thursday · 28 January
- Private arrival
- Chauffeur to St. Moritz
- Hotel check-in
- Welcome dinner
Friday · 29 January
- Breakfast
- The I.C.E. — Static Concours
- Lunch / hospitality
- Afternoon in St. Moritz
- Private dinner
Saturday · 30 January
- The I.C.E. — Dynamic Concours
- Free laps and awards
- Late lunch
- Après-event programme
- Dinner or private celebration
Sunday · 31 January
- Skiing, spa or relaxed morning
- Private transfer
- Departure
Illustrative itinerary only. Every LUND GROUP programme is built around the client’s dates, confirmed access and preferences.
PRIVATE HOSTING
Bring the right people together.
The I.C.E. St. Moritz provides a distinctive setting for client entertainment, collector gatherings, executive travel and private celebrations.
LUND GROUP can coordinate one programme across:
- Event access
- Hospitality
- Private aviation
- Hotel rooms
- Chauffeurs
- Private dinners
- Brand hosting
- Gifting
- Concierge
- Guest management
From enquiry to St. Moritz.
01
Brief
Tell us your dates, group size, departure city and preferred experience.
02
Source
We check current event access, hospitality, hotels and transport.
03
Confirm
You receive clear confirmed options and costs.
04
Coordinate
Flights, stays, access and movements are organised around one itinerary.
05
Experience
Your LUND GROUP contact remains available throughout the journey.
29–30 JANUARY 2027
Your I.C.E. St. Moritz weekend starts here.
Prefer to talk? Message us on WhatsApp or email contact@lund-group.com.
Frequently asked questions
Explore more: Events · Monaco Grand Prix 2027 · Private Jet Charter · Cars · Luxury Concierge
ST. MORITZ
29–30 JANUARY 2027
Some events are watched.
This one is experienced.
Plan The I.C.E. with LUND GROUP
LUND GROUP is an independent luxury travel, aviation and concierge company. LUND GROUP is not The I.C.E. St. Moritz, The ICE Show AG or the event organiser, and no affiliation or endorsement is implied unless explicitly stated.
Event tickets, hospitality, hotels, transport and other services are subject to availability and written confirmation from the relevant authorised supplier.
The I.C.E. St. Moritz takes place in a natural winter environment. Event schedules, lake access and programme elements may be changed, restricted or cancelled by the organiser or relevant authorities due to weather, ice conditions, safety requirements or other circumstances.
Photographs show St. Moritz, the Engadin and a classic car in winter for illustration; they are not images of the event or its entrants.