Why the two differ, and why nobody can honestly quote you a standard discount.
Two different numbers
An asking price is a marketing position. A sale price is the outcome of a negotiation between one buyer and one seller, adjusted for survey findings, inventory, timing and the circumstances of both parties. They are related but not interchangeable.
Why the gap varies
Seller motivation and time on the market, how accurately the yacht was priced at launch, condition and survey outcome, how many comparable yachts are available, and the liquidity of the size band. A yacht priced correctly from the start can trade close to asking; one launched optimistically may not.
- How the yacht was priced at launch
- Seller motivation and timing
- Survey findings and condition
- Depth of the comparable set
- Liquidity of the segment
Why data is thin
Yacht transactions are private. There is no comprehensive public register of sale prices, so reported figures are partial and sometimes second-hand. Anyone quoting a precise market-wide average discount is extrapolating from a small and unrepresentative sample.
What a buyer should do
Work from the comparable set and from condition, not from a percentage. Have the yacht surveyed properly, price the findings, and make an evidenced offer with reasons. Offers supported by evidence are taken seriously; percentage-based offers are not.
How we report it
We publish asking-price analysis from the yachts we track and label it as such. Where we reference a reported transaction, we say it is reported. We do not invent transaction statistics.
Questions
- What is the average discount from asking price?
- There is no reliable market-wide figure. It varies too widely by segment, condition and motivation, and transaction data is largely private.
- Are sale prices published?
- Rarely. Some transactions are reported, but there is no comprehensive public record.
Figures shown here are drawn from yachts Lund Group currently tracks and are indicative of that sample only. They are not a valuation, an offer, or a statement of the wider market, and segments with too few yachts to be meaningful are not published.