
LUND GROUP · SUPERYACHT SALES
Sell Your Yacht with Confidence
Confidential advice, qualified buyer introductions and a tailored sales strategy for yacht owners considering a sale or upgrade.
CONFIDENTIAL VALUATION
Begin with a private conversation.
Share as much as you are comfortable with. A request does not create a mandate, and any valuation is an opinion of market positioning, not a guaranteed price.
Prefer email? contact@lund-group.com
FOR OWNERS
Your Yacht. The Right Buyer.
Discreet marketing
Public, selective or off-market — the yacht is presented only in the way and to the audience you authorise.
Tailored buyer network
Introductions to qualified private buyers and their representatives where there is a genuine fit, alongside established brokerage partners.
Considered positioning
Pricing and presentation grounded in comparable sales, condition and season rather than optimism.
Transparent terms
Our role, fees and responsibilities are set out in a written mandate before any marketing begins.
OUR APPROACH
Four steps, in writing.
01
Initial discussion
A confidential conversation about the yacht, your objectives and your timing.
02
Valuation & market positioning
An informed view of where the yacht sits in today's market and how it could be presented.
03
Written representation terms & authorised marketing
Scope, fees and confidentiality agreed in writing; marketing proceeds only as you authorise.
04
Buyer qualification, viewings & completion
Buyers are qualified before viewings, and the transaction is coordinated with surveyors, lawyers and closing agents through to completion.
We do not guarantee a sale price, net proceeds, buyer availability or time to close. Fees are agreed case by case under a written mandate with Lund Global Ltd.




SELLING OR UPGRADING?
Plan both sides of the move.
Many owners sell because they are moving to a larger yacht or a new-build project. We can align the sale timetable with the search for a replacement — pre-owned or new build — so that handover, crew and seasonal use are considered together rather than in sequence.
A DISCREET PROCESS
Nothing moves without your permission.
- The yacht's name, images and details are shared only with your written permission, and only as widely as you authorise.
- Ownership and identity checks (KYC/AML) and confirmation of your authority to sell are completed through a secure channel before buyers are introduced.
- Prospective buyers are qualified before receiving detailed information or arranging viewings.
- Where you already work with a broker, we respect existing mandates.